- Relevance of cultural anthropology to business
The Huffington Post carried an article describing how concepts in cultural anthropology apply to business models as presented in a new book, Handbook of Anthropology in Business, edited by Rita Denny and Patricia Sunderland. Denny and Sunderland are anthropologists who run a consumer research and strategic consultancy, Practica Group. Their clients include SC Johnson, Whirlpool, Nissan, Pernod Ricard, Target, PepsiCo, Samsung, and Darden Restaurants. This Handbook demonstrates the links between the commercial arena and ethnographic research and cultural analysis. The book presents findings from 60 international scholars. Sections include: Dynamics of Tension, Forces of Change: With “Big Data” coming into the forefront, what is the anthropologist’s role in sorting through, applying reason, making sense, and ultimately turning it to a productive business use?; Boundaries Breached and Blurred: Where does anthropology come into play when we are dealing in a global marketplace? Can interactions with other countries be enhanced with better cultural understandings?; Plying the Trade: Who are the anthropologists that have managed to successfully insert themselves into the business paradigm? How do they co-exist with the number crunchers and old-line sales mentalities?; and The Energy of Memes: How do ideas, products, or behaviors circulate through a culture? Is there a way to enhance the process?
- Tattoos on the rise
CNN reviewed a new book about body art by Nicholas Thomas, Director of the Museum of Archeology and Anthropology at Cambridge University. He argues that the tattoo has made a powerful comeback: “There has been an extraordinary, epochal change in the last 25 years…When I was a child in the 1960s, we didn’t see tattoos everywhere. But there has been an explosion in popularity, and this tells us a lot about who we are, both culturally and as individuals.”
- New Task Force of the American Anthropological Association on Israel-Palestine
Al Jazeera reported on the announcement by the American Anthropological Association (AAA) of the creation of the Task Force on AAA Engagement with Israel/Palestine, part of a broad association effort to respond to members’ interest in dialogue about the ongoing Israel/Palestine conflict. The Task Force is charged with helping the Executive Board consider the nature and extent to which AAA might contribute to addressing the issues that the Israel/Palestine conflict raises. Task Force members were appointed based on criteria including: significant expertise in relevant subject areas (such as conflict; historical memory); representation of the four fields of archeology, linguistics, biological, and cultural anthropology; and understanding of the association. Members of the group are Chair Don Brenneis (UC-Santa Cruz), Niko Besnier (University of Amsterdam), Patrick Clarkin (University of Massachusetts-Boston), Hugh Gusterson (George Washington University), John Jackson (University of Pennsylvania), and Kate Spielmann (Arizona State University). (more…)